Value addition to MBA Course curriculum

Business today is becoming a battle based more on ownership of information then on ownership of other resources. Competitors can copy each other's equipments, products and procedure but they should not be allowed to duplicate company's information and intellectual capital. Proprietary information constitutes chief competitive advantage.
Several progressive companies recognize that every company possesses more information than any manager can possibly know. Such informations are scattered in countless databases, plans, designs, records and in the memory of many long time managers. This gold mine of information has to be put in think tanks for taking informed decisions. Companies must also regularly acquire new information. More so about competitors, collaborators, consumers and adversaries. They must also monitor policies, legislation, rules and regulations that might help or hurt their business. Corporate and competitive intelligence; business intelligence; research and marketing surveys are the necessary tools for any business house.