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Most successful brands across the world are being abused
in the matter of Intellectual Property Rights.The most
common violation is counterfeiting.The term “Intellectual
Property” covers patents, copyrights, trademarks,
designs, and technical know-how and so on and so forth.
Counterfeiting circumvents the delivery and distribution
of legitimate products in legitimate packaging through
legitimate channels.The result is loss of product quality,
devaluation of consumer perception of consistency and
the loss of revenue and profit. Ingredients of counterfeiting
can be summed up as “to forge, to copy, to imitate
without authority and right, and with a view to deceive/defraud,
both consumer and producer by passing the copy or forged
item as original or genuine". Thus, so far as such
goods confuse or mislead consumers, they tend to eat into
the originator's market and the value of the manufacturer's
intellectual capital.The list of items being counterfeited
is rather endless and ever growing.Implications of counterfeiting,
and global perspective is to be mastered as also the Indian
scenario. Facts and figures about magnitude of the offence
are to be outlined. The methodology for fighting counterfeiting
is to be spelt out. The constraints in India are to be
explained. When and how to assert Intellectual Property
Rights within the legal frame work of India is to be investigated.
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